{"id":84,"date":"2020-06-02T07:30:00","date_gmt":"2020-06-02T11:30:00","guid":{"rendered":"https:\/\/www.executiveact.ca\/posts\/?p=84"},"modified":"2020-06-10T07:28:42","modified_gmt":"2020-06-10T11:28:42","slug":"what-should-the-ceo-say-about-george-floyds-death-maybe-nothing","status":"publish","type":"post","link":"https:\/\/www.executiveact.ca\/posts\/what-should-the-ceo-say-about-george-floyds-death-maybe-nothing\/","title":{"rendered":"What Should the CEO Say About George Floyd&#8217;s Death? Maybe Nothing"},"content":{"rendered":"\n<p>I spent some time yesterday reading CEO responses to the death of George Floyd. Floyd was killed on May 25, but it\u2019s only in the last couple of days that many CEOs said anything publicly about his outrageous death. After a weekend of protests, some peaceful and some marked by looting, and violence against protestors and the media, CEOs realized that perhaps they should respond.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>CEO: Should I write something?<br>Comms person: Do you have something to say?<br>CEO: I have to say <em>some<\/em>thing. If I don\u2019t, my silence will be interpreted as indifference. Other CEOs are posting things.<br>Comms person: Do you have something to say?<br>CEO: I\u2019m not sure what to write that won\u2019t seem tone deaf. Draft something for me?<br><br>Writing about race and racism can feel like a minefield for those who have never experienced it themselves. You know that you will never fully understand the insidiousness of racism, the micro-aggressions and the blatant aggressions that others endure every day. You know that words matter. Was George Floyd \u201ckilled\u201d or \u201cmurdered\u201d? Did he \u201cdie while in custody?\u201d You\u2019re concerned your post will be met with stories of racist behaviour by your own employees. You may have done nothing to address racism in your own workplace, and feel ashamed. You are afraid someone might reply negatively to your message or post, and then what? You know you should not make this about you.<br><br>Before you write anything, think about whom you&#8217;re addressing.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What do your employees need? Owing to Covid-19, they <a rel=\"noreferrer noopener\" href=\"https:\/\/medium.com\/@JLBallou\/your-employees-are-not-ok-right-now-c4245174b256\" target=\"_blank\">were not okay<\/a> before we heard about Ahmaud Arbery, George Floyd or Chris Cooper, and they are not okay now. A sincere short note from you, acknowledging a difficult time got much much harder, will be likely be welcomed.<\/li><li>Are your customers expecting you to speak out? This is a harder question. If you don\u2019t have a good grasp on your customer demographics, or don\u2019t have good social media monitoring in place, you may not know. But consider this: do you want to know what the CEO of your telco or airline thinks about all this? Probably not.<\/li><li>Do you have experience or learnings to share that can help your peers or others? If yes, this will be an easy post. You will not have to research it. If you are googling an answer to this question, back away from the keyboard.<\/li><\/ul>\n\n\n\n<p>You need more than platitudes. \u201c<a rel=\"noreferrer noopener\" href=\"https:\/\/newsroom.td.com\/featured-news\/a-message-from-bharat-masrani\" target=\"_blank\">Our purpose<\/a> has always guided our long-standing diversity and inclusion efforts \u2013 and the current situation motivates us to extend our work and our contribution even further,\u201d or \u201c<a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/pulse\/standing-together-against-racism-victor-dodig\/?trackingId=DGFqUkudSre4S5atOoPJbw%3D%3D\" target=\"_blank\">We need to look for ways<\/a> we can be more intentionally inclusive in our life and in your work,\u201d are both unobjectionable sentiments from Canadian CEOs, but also unlikely to soothe anyone\u2019s heartache or build company loyalty. <br>I don&#8217;t mean to be unkind. It\u2019s really, really hard to write something that is meaningful, not overly simplistic, won\u2019t be dismissed as virtue signalling, and is shorter than 400 words, (when you should expect most people to stop reading). Attempts at brevity often let triteness to seep in.<br>Better posts focus on action. In her public <a rel=\"noreferrer noopener\" href=\"https:\/\/hollandbloorview.wordpress.com\/2020\/06\/01\/ceo-blog-not-the-blog-post-i-planned-to-write-this-month\/\" target=\"_blank\">blog<\/a>, Holland Bloorview Kids Rehabilitation Hospital CEO Julia Hanigsberg wrote about the kinds of action that people in her position can take.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cFor white people like me, using our voices to amplify Black voices, using our power for anti-racist activities, reaching out to check-in on our Black family, friends and employees, enhancing the employee resources we have to explicitly address the mental health and wellness consequences of racism and the trauma of witnessing racist violence, using our leadership to make our organizations stronger voices for equity and anti-oppression, and in the case of our hospital, advancing our work in reducing health inequity and identifying how the social determinants of health \u2013 including race \u2013 impact the children and families we serve, are just a few things to do.\u201d<\/p><cite>Julia Hanigsberg, President &amp; CEO, Holland Bloorview Kids Rehabilitation Hospital<\/cite><\/blockquote>\n\n\n\n<p>Larry Fink, CEO of BlackRock, the world\u2019s biggest money manager, set an expectation for his employees in a note that he then <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/pulse\/recent-events-racial-injustice-larry-fink\/?trackingId=taJF0kpDTPmilavZ0xMa4A%3D%3D\" target=\"_blank\">shared<\/a> on LinkedIn.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201c\u2026Black Professionals Network has led a series of powerful sharing sessions where employees have discussed these incidents. Now we must broaden the discussion. I ask that all of us across the firm reflect on and engage in dialogue on these issues.\u201d <\/p><cite>Larry Fink, Chairman &amp; CEO, BlackRock<\/cite><\/blockquote>\n\n\n\n<p>As a communicator, I understand the instinct that CEOs are having right now to make a statement or send an email. But blog posts will not bring justice and equality to our communities, nor alleviate discrimination or poverty. As CEO, you have influence and power to make meaningful change.  Actions speak louder.<br><br><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What should the CEO write about the death of George Floyd? Perhaps nothing. CEOs must assess whether they have anything valuable to add to the conversation.<\/p>\n","protected":false},"author":2,"featured_media":113,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[16,14,18,17],"class_list":["post-84","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceo-activism","tag-black-lives-matter","tag-ceo-leadership","tag-george-floyd","tag-stakeholder-communications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Should the CEO Say About George Floyd&#039;s Death? Maybe Nothing - Executive Act<\/title>\n<meta name=\"description\" content=\"What should the CEO write about the death of George Floyd? Perhaps nothing. 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