Cheryl has been working with C-Suite executives throughout her career. Making them successful is her passion.
She started as an investing reporter, interviewing CEOs and CFOs about their company performance, mergers, corporate governance, and covering the world of natural gas and power trading.
Moved into public relations at the world’s biggest PR firm, advising the C-Suite on how to protect their reputations during crises, raise their personal and company profiles, and preparing them for the inevitable media interview that would happen on the worst day of their career.
Captivated by the concept of trust and its role in business, government, media and not-for-profits, convinced that trust makes the world go round, and without it, your job, your business, your news organization will die a (perhaps slow,) painful death. Spent many nights peering at the fine print of the Edelman Trust Barometer, leading the Canadian annual launch for several years.
Moved client-side to work with a CEO who wasn’t afraid of the microphone, and believed he should have an impact beyond his company’s bottom line. During that adventure, was part of the executive team that dealt with indignant customers, duplicitous business partners, activist investors, and gotcha reporters, charged with making sure executives said what they meant and meant what they said.
Fought bad government policy, managed crises, written speeches on how Canada needs to think bigger and a column on executive profiling, and served as executive counsel and confidant.
Spent a year working on a not-yet-finished book on CEO activism, while plotting to build her empire. When not working, she swims, bikes and runs, does jigsaw puzzles, makes cards and laments the impact of single-use plastics.